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prins.nl / Stories / New showroom
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A New Homecoming for Connoisseurs

Renovating is not done for pleasure. Personally, I had long hesitated about this massive intervention. In recent years, the focus was primarily on our customers, on deliveries, events, and trade. In short, the enjoyable aspects of our profession. The ambiance inside and outside the showroom, in my opinion, was always sufficient to maintain the relaxed and inviting Prins atmosphere. Nevertheless, there was a certain itch to bring about a change. In certain areas, we indeed saw the necessity. So, we had to temporarily get our hands dirty, both literally and figuratively. But considering the experience and happy faces within our premises, it has already proven to be very successful!

There are always reasons not to renovate, just as there are always reasons to do it. One of them is sustainability: in this aspect, we have taken serious steps. Looking towards the future, this was inevitable. But our current customers also benefit directly from this. The feeling of relaxation and comfort is now stronger than ever. There is an easygoing, cozy atmosphere in the showroom. The traditional ‘having a drink at Prins’ remains, but it becomes a next-level experience.

We are not going to tinker with the original Prins recipe. Additional ingredients coming directly from our brand-new kitchen, however, go hand in hand with a customer experience that will hopefully leave a lasting impression. Perhaps we can occasionally treat visitors to a culinary afternoon. The cozy, comfortable living room, and luxurious clubhouse ambiance is, in any case, something that should be evident every day. It won’t be due to lack of effort on our part! Because when Prins customers feel at ease, we know from experience that the deal can sometimes happen as fast as the car we’re talking about.

Warm regards,

Wim Prins

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Wim Prins
Jeroen van Kranen
Joost Bode
Quinten Immink