You may have noticed by now: Prins has been given a new look. And if it’s up to us, the same will soon apply to you. Literally. The new house style lends itself perfectly to merchandising, for example by means of designer clothing. But we are not there yet. First we want to give you a chance to get used to the changed look.
Because what exactly changed? The main goal was and is that we wanted to create more peace in our appearance to the outside. After all, watching and driving a blood-curdling machine is often exciting enough. With the previous house style, Prins has set the benchmark in the exclusive segment within the car industry. We now know that many have followed and were inspired by the ‘old Prince’. An extra incentive for us to take a completely different tack this time.
Prince 2021/2022 can be recognized by surprising colors that are quite unique in our branch of sport. The new wordmark is strong because of its simplicity, but is moved by the removal of details. When designing, we looked at the fashion world with a slanted eye. And that is no coincidence. In addition to the new word mark, we use a recognizable vignette à la Prins with his long mane and passion for speed. This actually gives the mark a (dynamic) face. The familiar Prince face clearly remains part of the new visual identity.
With these adjustments, we want to establish the Prins company more powerfully, as an umbrella brand for the different worlds of experience that we offer in different segments. Hence the choice to limit ourselves to “Prins” in the naming from now on. After all, founder Wim has built a strong team around him over the past 30+ years, consisting of professionals, each with their own focus and specialism, so they no longer have to do everything alone.
Ben Schot: a man with corporate identity
It took him 1001 sketches, but as always, designer Ben, together with Andreea and Richard from Bright Digital, ultimately knew exactly where we wanted to go with our new (house) style. Wim and Ben go back so far together that they don’t even know what came first: the friendship or the collaboration. In any case, both are fact. And for a long time: since the invention of the world wide web.
This makes Ben and our company completely intertwined. So we don’t have to explain what we stand for, where we come from and where we want to go. Why then 1001 sketches? “Design is a continuous process. It all starts with a first, rough sketch. The digital polishing and fine-tuning is gradual and very precise. This says something about the dynamics of the company and the perfection that Prins strives for”, says the maker himself. As far as we are concerned, Ben’s definitive style is a bull’s-eye. We didn’t expect otherwise.
